Why We’ve Rebranded Our Best-Selling Products (And What It Means for You)

If you’ve been with us for a while, you might have noticed a few familiar favourites looking a little different lately…

Our much-loved Fly Away Healing Balm, Fly Away Summer Balm, and Mane & Tail Growth Serum are now:

Pure Shield Comfort Balm

Pure Shield Summer Balm

Pure Shield Intensive Serum

So, what’s changed?

In short—the names and the way we talk about them.
What hasn’t changed? The formulations you know and trust.

Why the Rebrand?

As a small brand using natural ingredients, there are certain rules we have to follow when it comes to how we describe our products.

Even though many horse owners understand the benefits of natural grooming routines, unless a product is officially registered as a biocide or a veterinary medicine, we’re not allowed to make specific claims about what it does.

That means wording like “repels flies”, “heals skin”, or “promotes growth” falls into a regulated category—even if that’s exactly why our customers love using them.

So, to make sure we stay fully compliant (and can continue bringing you the products you rely on), we’ve updated our branding and language.

What About the Products Themselves?

This is the important part:

Nothing has changed inside the packaging.

The formulations behind these best-sellers are exactly the same as they’ve always been. The same carefully selected ingredients, the same textures, the same results our customers have come to expect.

This is purely about how we present and describe them—not how they perform.

Introducing the Pure Shield System

Rather than focusing on individual product claims, we’ve taken a step back and looked at the bigger picture—your horse’s skin.

Because ultimately, everything comes back to balance.

We’ve created the Pure Shield System as a more holistic approach to grooming—where each product works in harmony with the others to support the skin’s natural function.

Instead of chasing problems once they appear, the focus is on maintaining a healthy skin environment from the start.

Think of it as a shift from reacting… to supporting.

Why This Approach Matters

When the skin is well cared for and balanced, it’s better able to cope with everyday challenges—especially during the warmer months.

That’s why our system is built around:

Supporting the skin barrier

Maintaining hydration and comfort

Creating consistency in your routine

Each product plays its role, building on the last, rather than working in isolation.

A Note to Our Existing Customers

We know how important these products are to many of you—and we want to reassure you:

If you loved them before, you’ll love them now.

The names may have changed, and the language may feel a little different, but the heart of what we do hasn’t.

Moving Forward

This rebrand allows us to continue growing in a way that’s responsible, transparent, and fully compliant—without compromising on what makes our products special.

It also gives us the opportunity to share a more complete approach to skin care—one that’s rooted in balance, consistency, and working with your horse, not against them.

As always, thank you for being part of the journey 🤍